Preferred Position

Preferred position pages are subject to availability in the Cutting Horse Chatter only, not in Show Programs or other publications. The advertiser must sign a Preferred Position Policy Agreement. Rates are in addition to page costs. Preferred position costs are non-commissionable. The following Preferred Position Rates are per insertion, subject to availability.


Inside front cover
Inside back cover $375
Back cover
First 64 pages 1X $200
First 64 pages 3X $150
First 64 pages 6X $100
First 64 pages 12X $50

NCHA Futurity Program Advertising Rates without camera-ready discount

Includes ad in December Cutting Horse Chatter, plus online digital Chatter


Full Page 4-Color $1,584 $1,496 $1,447
Full Page B&W $1,153 $1,002 $946

1/2 Page 4-Color $1,266 $1,161 $1,105
1/2 Page B&W $715 $621 $571

1/4 Page 4-Color $987 $939 $915
1/4 Page B&W $390 $358 $333


File Submission

Files may be submitted by FTP, on CD or DVD-R or DVD+R.

Contact the Chatter Advertising Department for FTP log-in information for the FTP site at

  • Any of the common FTP programs (Fetch, Win FTP, WS FTP, Cute FTP, etc.) can be used to submit files
  • Include the advertiser’s name in the file name
  • Fax [(817) 560-2288] or mail [NCHA, Attn: Mark Herron, 260 Bailey Ave., Fort Worth, TX 76107] a proof copy of the ad.


Print    Email 

All advertising materials are due in our office according to the following schedule

Issue Materials Due
January December 1
February January 1
March February 1
Eastern National Championships February 14
April March 1
NCHA Super Stakes Program March 1
Western National Championships April 1
May April 1
June May 1
July June 1
NCHA Summer Spectacular June 7
August July 1
September August 1
October September 1
November October 1
NCHA Futurity October 15
December October 22

File Formats

The Cutting Horse Chatter only accepts digital files. Advertising submitted on film is not accepted.

Camera-ready discounts are given only for PDF/X1A-compliant files that are properly sized, and include bleed where applicable.

A hard copy printout must be provided with all electronic files. (b/w if it is a b/w page, or color if it is a color page.)


Camera-Ready Discount for PDF Files

The Cutting Horse Chatter gives recognized advertising agencies a 15% discount for properly prepared PDF files.

To qualify for the discount, ads must:

  • Be the proper size, including bleed, where applicable
  • Be 1/6 page or larger
  • Be an industry standard PDF/X1A-compliant PDF file
  • Arrive by the deadline for that issue
  • Be delivered via an acceptable medium (CD or FTP)
  • Be submitted with a printed proof.
  • Be paid within 30 days

Under construction

Please come back later.



All accounts are due when rendered. Accounts not paid by the last working day of the month are subject to a service charge of 1.5% per month.



The Cutting Horse Chatter will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatsoever, nor does it accept liability for accuracy of information or errors in an advertisement published, nor for the failure of an advertisement to appear on a specified date.



No cancellations will be accepted after the deadline date for each issue.