Author Archives: admin

2015Cutting Horse Chatter Advertising Rates without camera-ready discount

1X 6X 12X Full Page 4-Color $1,210 $1,170 $1,120 Full Page B&W $880 $850 $820 2/3 Page 4-Color $1090 $955 $915 2/3 Page B&W $670 $645 $625 1/2 Page 4-Color $975 $940 $900 1/2 Page B&W $620 $595 $575 1/3 … Continue reading

|

Ink Coverage

Maximum ink coverage is 290 to 300.

|

Editorial Calendar

Issue Featuring January NCHA World Finals February NCHA Futurity / Stallion Issue  March May Eastern Nationals June Super Stakes July NCHA   Western Nationals August NCHA Convention / NCHA Weekend September Summer Spectacular / Youth Issue October Hall of Fame … Continue reading

|

Bleeds

All full bleeds must be 1/8 inch larger than the trim on each edge. There is no extra charge for bleeds. 

|

Production charges

An open rate of $60/hour will be charged for all graphic layout and design work in creating new ads or updating existing ads. This rate will also apply to converting non-PDF/1Xa to industry standard specifications.

|

Overruns

The cost for overruns is $1/copy, with a minimum of 250 copies. Overruns are printed on 80# gloss text paper.

|

Advertising Index

Advertising and Stallion Indexes are published without charge to the advertiser as a courtesy to our readers. The Cutting Horse Chatter does not guarantee all advertisers will be included and assumes no responsibility for omissions or errors.

|

Demographics

The typical NCHA member owns or manages a business or professional practice, has a six-figure income and a seven-figure net worth. They are educated, technically capable and prefer established, dependable, quality products and services. Cutting Horse Chatter readers are: Male … Continue reading

|

Circulation

The Cutting Horse Chatter is read each month by more than 20,000 members of the National Cutting Horse Association

|

Ad sizes

  Size Dimensions Full Page Image Area 7.25″ x 10″ Bleed Size 8.625″ x 11.125″ Trim Size 8.375″ x 10.875″ 2/3 page 4.75″ x 10″ 1/2 page Box 4.75″ x 7.375″ 1/2 Page Horizontal 7.25″ x 4.875″ 1/2 Page Vertical … Continue reading

|